Toys From the 70s

Toys From The 70s
Duration: May 1, 2022 - April 30, 2023


 
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The Toys
1. Ants in the Pants
Essentially a version of Tiddlywinks, Ants in the Pants was released by Schaper Games in 1967 but didn't gain popularity until the early 1970s. The goal of the game was to “jump” all the ants of a certain color into a freestanding pair of plastic pants before your opponents could do the same with their colors. Milton Bradley manufactures the family game night staple today.
🟣 Read a book whose title contains the words IN THE (intact) OR with blue pants or red suspenders on the cover (show cover) OR by an author whose first name BEGINS with A.
Undercover Colton - Addison Fox (HRS #2183 - June 2022) - May 17
 
2. Atari 2600
Released in 1977, the Atari 2600 was Atari’s follow up to Pong. Just as the video game company had invented home gaming with the release of its tennis game, the company sought to reinvent it with the release of the Atari 2600. Rather than being a system that could only handle a single game, the Atari 2600 was a console that could run a huge library of game cartridges. The original lineup of games included Air-Sea Battle, Basic Math, Blackjack, Combat, Indy 500, Star Ship, Street Racer, Surround, and Video Olympics.
🟣 Read a book whose title contains a number (of any kind) OR with a black item on the cover (show cover) OR by an author whose last name BEGINS with T.
Million-Dollar Mix-Up - Jessica Lemmon (HD #2855 - Feb 2022) - May 6
 
3. Baby Alive
Advertised as “the doll that eats, drinks, and wets,” Baby Alive was a massive hit when Hasbro released it in 1973. Children could feed the doll packets of food mixed with water, which Baby Alive would “chew” and spew out the other end.
🟣 Read a book whose title begins with B OR with a baby doll on the cover (show cover) OR by an author whose last name BEGINS with B.
Huckleberry Summer - Jennifer Beckstrand (Zebra - June 2014) - May 4
 
4. Battleship
Although paper and pen versions of Battleship date back to at least 1900, Milton Bradley didn’t release its plastic version until 1967. A game of discovery, players hide their ships on grids then take turns guessing where those ships are located by calling out coordinates. The first person to sink their competitor’s entire fleet by guessing all the coordinates correctly wins.
🟣 Read a book whose title contains a compound word OR with pen or paper on the cover (show cover) OR by an author whose last name ENDS with P.
The Viscount's New Housekeeper - Lucy Ashford (HH #1624 - Jan 2022) (house + keeper) - May 14
 
5. Boggle
Invented by Allan Turnoff in 1972, Boggle was originally sold as part of a three-game pack by Parker Brothers. A party fixture, Boggle is a timed word game in which players have three minutes to find as many words as possible by connecting the letter dice within a 16-cube grid. Any words found by more than one player don’t count toward an individual’s final tally, but a single point is awarded for any unique words found.
🟣 Read a book whose title has a word with double letters (like the gg in BOGGLE) OR with a blue cover (show cover) OR by an author whose last name ENDS with E.
Mistaken Identity - Rachel Lee (HI #2055 - Mar 2022) - May 9
 
6. Connect 4
Because it has its roots in Tic-Tac-Toe, Connect 4 is an easy game to play for all ages and skill levels, a key to its enduring popularity. The Connect 4 game board is a 7-inch-by-six-inch vertical grid in which competitors race to see who can be the first to get four of their chips in a row. Invented by Howard Wexler in 1973, the Milton Bradley game didn’t really take off until 1978 when the company began airing commercials for it, but in the last few years of the decade, it was a major success.
🟣 Read a book whose title begins with C OR a Series #4 OR by an author whose last name ENDS with T.
Code Name: Libra - Janie Crouch (Calamitte Jane Pub - May 2022) - May 15
 
7. Etch A Sketch
In 1960, the Ohio Art Co. paid French electrician Andre Cassagnes $25,000 for the rights to his new invention: the Etch A Sketch. Released in U.S. markets just in time for Christmas, the aluminum powder drawing toy was an instant success. Still, when commercials for the Etch A Sketch began airing in the late 1960s and early 1970s, the toy’s popularity reached new heights.
🟣 Read a book whose title begins with E OR with a red or silver cover (show cover) OR by an author whose last name BEGINS with C.
Mountain Retreat Murder - Beth Cornelison (HRS #2178 - Apr 2022) - May 12
 
8. Evel Knievel stunt car
Some of Evel Knievel’s most famous stunts took place in the 1970s. From his successful jumps at Madison Square Garden and the Los Angeles Coliseum to his failed attempts at Snake River Canyon and Wembley Stadium, he hardly went a year without being a major headline. As a result, Ideal created an Evel Knievel toy line, including this Evel Knievel stunt car, which had grossed over $350 million by 1977.
🟣 Read a book whose title has two words that END with the same letter OR with a car on the cover (show cover) OR by an author whose first name BEGINS with E.
The Secret She Kept - Rita Herron (HI #1989 - Apr 2021) - May 31
 
9. Hungry Hungry Hippos
Fred Kroll bought the rights for Hungry Hungry Hippos from Japan, where the game originated, and brought the game to the United States in the mid-1970s. Milton Bradley bought the rights from Kroll and began selling the tabletop game in 1978. Although the game boards have changed slightly over the years, the point of the game has remained the same: Use your hippo to gobble as many plastic marbles from the center as possible. Whoever has the most marbles in the end, wins.
🟣 Read a book whose title begins with H OR with a green, pink, orange or yellow item on the cover (show cover) OR by an author whose first or last name BEGINS with H.
How to Catch a Viscount - Annie Burrows (HH #1653 - June 2022) - May 24
 
10. Lite Brite
The Lite Brite was officially released by Hasbro in 1967, but the art toy didn’t become a bona fide classic until the 1970s. The Lite Brite is simple by design—a backlit grid that can be covered by a black sheet of paper, creating a canvas for young artists to poke their colored peg creations into. The result was a glowing original or pre-patterned design that could be dismantled and reassembled in as many ways as the imagination could conceive.
🟣 Read a book whose title begins with L OR with a boy and girl (no other people) on the cover (show cover) OR by an author whose first name BEGINS with L.
Last of the Red-Hot Cowboys - Tina Leonard (Random House - June 2014) - July 6
 
11. Mattel Electronic Football
In 1977, Mattel unknowingly set the stage for portable gaming devices like the Gameboy when it released a handheld electronic football game. The object of the game was simple—navigate the running back around the red defenders to score. In 2000, an updated version of the game was released, but it didn’t prove nearly as popular as the original.
🟣 Read a book whose title begins with M OR with a football-related item on the cover (show cover) OR by an author whose last name BEGINS with F.
The Baby Trail - Marie Ferrarella (HRS #2172 - Mar 2022)  - May 16
 
12. Nerf ball
Parker Brothers debuted the first Nerf ball in 1969, a four-inch polyurethane foam ball marketed as “the world’s first indoor ball.” An instant hit, it didn’t take long for the company to work on a whole range of Nerf products, including the Nerf football, which debuted in 1972. Soft and squishy, these balls cause little damage when tossed around indoors, making them popular toys with generations of children.
🟣 Read a book whose title begins with N OR with a ball of any kind on the cover (show cover) OR by an author whose last name BEGINS with F.
Nurse Pro Tem - Glenna Finley (Dell - 1967) - May 1
 
13. Pet Rock
In August 1975, Gary Dahl introduced his Pet Rock in San Francisco, Calif. In the months that followed, millions of people bought into the fad, spending $3.95 on a smooth stone and its clever packaging. It was the packaging that really sold Pet Rocks: every new pet came in a cardboard box that featured breathing holes and an instructional “care and feeding” pamphlet.
🟣 Read a book whose title begins with P OR with a rock or cardboard box on the cover (show cover) OR by an author whose last name ENDS with CK.
The Friendship Pact - Jill Shalvis (Avon - June 2022) (rocks on cover) - June 14
 
14. Pong
The first commercially successful video game, Atari Pong was released in the summer of 1972. The game is tennis-esq, in which a player uses the simple controller to move an in-game paddle, volleying a small “ball” back and forth with another player or a computer-controlled user. Points are won when a volley isn’t returned. The two-dimensional game was simple but wildly popular: By 1974, Atari had sold over 8,000 units.
🟣 Read a book with a one-word title OR with a black and white cover (show cover) OR by an author whose last name BEGINS with P.
Unraveled - Amy Knupp (Lake House Books - May 2022) - May 8
 
15. Rubik's Cube
When it was invented by Erno Rubik in 1974, the Rubik’s Cube wasn’t intended to be a toy but a model to explain 3D geometry. However, when it was released at the Nuremberg Toy Show in 1979, it became a near-instant hit, even though many children had to resort to peeling the colored stickers off of the sides to solve it. The cubic puzzle which can be rearranged in 43 quintillion different ways, became the biggest-selling toy of all time when in 2009 it surpassed 350 million units sold worldwide.
🟣 Read a book whose title begins with R OR with a colorful cover (show cover) OR by an author whose last name is four letters long.
Amish Cradle Conspiracy - Dana R. Lynn (LIS #965 - June 2022) - May 13
 
16. Shrinky Dinks
Shrinky Dinks were first sold at a Brookfield, Wis., shopping mall in 1973. Invented by Betty Morris and Kathryn Bloomberg as a Boy Scouts project for their sons’ troop, a Shrinky Dink set comes with sheets of thin polystyrene plastic that can be decorated however you desire. Once the creative process is complete, the sheets are popped into the oven and baked, shrinking to one-third their original size. These small, hard plastic creations can be played with on their own, turned into charms, or simply collected.
🟣 Read a book with a word in the title that ENDS with Y OR with a large title on the cover (show cover) OR by an author whose last name BEGINS with D

17. Simon
Simon, an electronic party game, was unveiled at the Toy Fair show in 1978. With four colored sections—red, yellow, green, and blue—the game tests players’ memories by having them repeat progressively longer light patterns without pressing the wrong color or missing a step. Simon was a holiday season hit, and despite a flood of imitators, the game has retained its popularity, even spawning spin-offs.
🟣 Read a book with a name in the title OR with red, yellow, green, and blue on the cover (show cover) OR by an author whose last name ENDS with N.
A Duke for Diana - Sabrina Jeffries (Zebra - May 2022) - May 12
 
18. Skateboard
Frank Nasworthy invented urethane wheels in 1972 and the skateboard really took off. Nasworthy’s wheels, which he produced through his company, Cadillac Wheels, made for a smoother, faster, and more comfortable ride. Soon after the wheels debuted, the first skate park was opened (in 1976), spawning a host of copycat parks around the country, and confirming skateboarding as a legitimate hobby and sport.
🟣 Read a book whose title begins with S OR with wheels of any kind on the cover (show cover) OR by an author whose initials can be found in SKATEBOARD.
Accidental Amnesia - Tyler Anne Snell (HI #2071 - May 2022) (TAS) - May 18
 
19. Slime
In 1976, Mattel’s gross-out toy simply called Slime hit store shelves. Packaged in a neon green trash can, Slime was advertised as “toxic waste you can play with!”
🟣 Read a book whose title begins with G OR with a neon green item or a trash can on the cover (show cover) OR by an author whose initials can be found in SLIME.
Boyfriend Lessons - Sophia Singh Sasson (HD #2875 - June 2022) (Initials S) - May 25
 
20. Sonny & Cher dolls
Capitalizing on the runaway success of “The Sonny & Cher Comedy Hour” Mego released several Cher dolls, playsets, and a Sonny doll in 1976. Dressed in the distinctive ‘70s fashions, the 12-inch jointed dolls allowed pint-sized fans to imagine their own comedy hours using the stars’ likenesses.
🟣 Read a book whose title has two names: EX Nick & Norah's Infinite Playlist OR tagged with HUMOR OR by an author whose last name ENDS with R.
Riverbend Reunion - Carolyn Brown (Montlake - June 2022) (humor) - June 10 
 
21. Speak & Spell
Developed by Texas Instruments, Speak & Spell was an educational toy that taught children to spell. The original Speak & Spell, released in 1978, had a library of several hundred commonly misspelled words, which it would say aloud before asking children to spell them back using the toy’s raised buttons.
🟣 Read a book whose title contains punctuation OR with an item that has letters on it on the cover (show cover) OR by an author whose last name ENDS with L.
In Bali with the Single Dad - Annie O'Neil (HMED #1249 - June 2022) - May 24
 
22. Spirograph
A geometric drawing tool, the spirograph was first patented by a French mathematician around 1881. A century-and-a-half later, the Kenner Toy Co. acquired the U.S. distribution rights and began selling the multi-piece plastic sets in 1966. By the 1970s, the toy, which allowed one to draw “a million marvelous patterns,” was a favorite with artistically inclined children and adults all over the country.
🟣 Read a book whose title begins with K OR with any kind of pattern on the cover (show cover) OR by an author whose name has only 3 different vowels. EX: Tessa Bailey or Ellie Alexander
One Christmas Wish - Brenda Jackson (HQN - Nov 2021) (E A O) - May 23
 
23. Star Wars action figures
Unprepared for the overnight success of “Star Wars,” Kenner Products, which owned the licensing rights for the film’s action figures, also was unprepared for the holiday season demand for the toys. As a result, children who were given the set for Christmas in 1977 opened a mail-in certificate that entitled them to Luke Skywalker, Princess Lea, R2-D2, and Chewbacca figurines upon their February release. When the action figures hit store shelves in 1978, Obi-Wan Kenobi, Darth Vader, Han Solo, C-3PO, Stormtrooper, Star Destroyer Commander, Jawa, and Tusken Raider figurines were added to the set. By Christmas 1978, demand for the toys was through the roof, and Kenner made $100 million on Star Wars action figures during the first year alone.
🟣 Read a book whose title is eight letters long (in any configuration) OR with action figures on the cover (show cover) OR by an author whose last name is eight letters long.
Sandpiper Island - Donna Kauffman (Kensington - July 2014) (last name) - June 6
 
24. Stretch Armstrong
In 1976, the Kenner Co. release an $11 toy that ended up making it over $50 million. Stretch Armstrong was a 10-inch latex action figure filled with corn syrup that could stretch up to four feet long before snapping back into place. The figure remained popular until 1979 before fading into relative obscurity (although today collectors will pay over $1,000 for Stretch Armstrongs in pristine condition).
🟣 Read a book whose title, subtitle or series name has the word STRETCH in it OR with a strong man on the cover (show cover) OR by an author whose initials can be found in ARMSTRONG.
All of Me - Jennifer Bernard (Avon - June 2015) (strong man) - June 27
 
25. Weebles
“Weebles wobble, they don’t fall down!” was the tagline for one of the 1970s most popular plastic toys, Weebles. Released by Romper Room in 1969, the egg-shaped figurines with an impressive ability to balance, were originally a brightly colored nuclear family: Dad Weeble, Mom Weeble, brother, sister, and baby Weeble, and even a family dog Weeble. Playsets, like the Weeble house, circus, and haunted house followed, expanding the Weebles into a bona fide empire by the end of the decade.
🟣 Read a book whose title begins with W OR with an item on the cover (show cover) that is in a Weeble set like Dad, Mom, brother, sister, baby, or even a family dog, a house, circus, or a haunted house OR by an author whose last name BEGINS with W.

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